Dental referrals are a crucial part of effective marketing for dentists. In today’s world, marketing is vital for dental businesses. You see, the patients are not just going to walk in. Effective marketing strategies using referrals and online reviews are necessary to convince new patients to give your dental organization a try.
Thanks to the internet, you don’t really have to spend thousands of dollars on TV and radio advertisements. Neither do you have to put up flyers or walk around finding people to give them to. Effective marketing for dentists is possible from the comfort of your office. Here are some marketing options that dentists can consider:
Getting your business online is an essential first step. The more important one is making sure it’s reviewed by patients who have enjoyed your service. 86% of people check online dental reviews before choosing a new dentist. This means that if your business has plenty of reviews, you increase the chances of new patients walking in themselves.
However, first, you have to get your patients to leave reviews. With an automation system that includes incentives for dropping reviews, it’s possible to encourage your patients to do this. Positive reviews can be put on your dental website, used to advertise on Google, posted on social media, and more!
Word of mouth is still a part of effective marketing for dentists. This is especially true when it’s coming from patients who have enjoyed your service. However, we have found that patients are more likely to tell their friends and family about your business when there is something in it for them.
With a dental referral program that offers incentives such as discounts, gifts, and gift cards, you can get your patients to do the marketing for you. A simple automation system can be used to remind patients to tell others about your business and track referral growth.
Emails are still a great way to get patients in the door. By using electronic forms at your dental office, it becomes easier to collate patient emails and phone numbers. Consequently, you can use regular newsletters and reminders to keep in touch with your patients. Electronic forms can also be used on your dental website, creating a way to reach out to those who have shown an interest in your business.
Market Your Business Today
Granted, taking advantage of the power of dental referrals will require a lot of effort on your part. This is where we come in at Buzzy Booth. From engaging Selfie Kiosks that creates relatable content for social media and branding to helping you automate dental referral programs, we can help you kick your marketing up a notch. Contact us today!