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How Email Marketing Is Transforming the Restaurant Industry

By Miranda Wu

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When it comes to the restaurant industry, if you want to succeed, you have to bring in customers. Sure, word of mouth and many other diverse forms of advertising can certainly help, but one that you should never forget or push aside is email marketing. Email marketing should be a core phase for your restaurant marketing plan of attack. Fostering the best email marketing campaigns is proven to drive more traffic and help restaurants of any size grow. Though you may have been neglecting this because it takes up so much effort and time, email marketing can provide you with so many incredible benefits that you would otherwise miss out on.

 

Affordability

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It costs next to nothing to create an email marketing campaign compared to traditional methods. There is no print work, paying for magazine exposure, or commercial costs associated. And the best part is that what you get in return is almost always a net positive. Example: you spend $1, and you get $44 in return.

 

Easy to Create

In the grand scheme, email marketing is easy to implement. It does not require a large team or technical knowledge. What is even better is that you can use automated marketing tools like BuzzyBooth to spice up your campaigns, track progress, and automate the launches to reach more people with virtually no extra work on your part.

 

Easy to Share

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When you send an email marketing campaign out, it is very easy for those customers to forward your message to their family and friends who may also be interested. You can always take it a step further and add in social media buttons as well to make it simple for them to share on their accounts for even more exposure.

 

Customization

You can make your marketing campaign look however you want it to. You can add coupons, discounts, etc. and incorporate your brand to enhance your image. Being able to deliver custom targeted messages to drive revenue and strengthen customer relationships is always a good thing.

 

Advance Your Email Marketing with BuzzyBooth

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When it comes to cultivating the best email marketing campaigns for your restaurant business, this is a place you will not want to skim through or overlook. There is a lot of competition out there, and if you want to really make yourself stand out from the rest and spark customer engagement online, your email marketing display, tone, message, and branding all need to be perfectly orchestrated. If you are unsure where to begin, or want to streamline the process to introduce more effective operations, then now is the time to collaborate with BuzzyBooth.

BuzzyBooth is a leading marketing automation tool that has generated countless email marketing campaigns that were proven to drive more traffic, increase referral rates, and raise revenue to achieve success. If you are ready to join over 500 other businesses and bring in more customers, sign up for a free consultation with BuzzyBooth professionals today to see for yourself how they can help you transform and grow.

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